Case study
£5 revenue for every £1 spent
Smart eCRM redesign for Perfect Pizza
Perfect Pizza wanted to improve eCRM sales conversion in the rapidly developing and highly competitive pizza delivery market.
STEEL proposed a flexible, cost-effective email template that would allow clear offer promotion, relevant cross sell and upsell and effective segmentation opportunities. It also delivered creative continuity and a strong, clear brand.
And, the new email really delivered:
• 98% deliverability
• 34% open rate
• 22% click through rate
• ROI 5:1 - direct purchase from email
The pizza delivery market is hugely competitive and purchase is often on impulse. The challenge we faced was to get maximum impact with a simple and powerful message that would get clicks, drive purchase and generate revenue. Did we achieve that? Well, the figures speak for themselves.
Gareth Fryer
Strategic Planning Manager, STEEL