STEEL London exists to inspire people through intelligent, creative big ideas.
We know that big ideas can come from anyone and anywhere, which is why we always put people first. We completely immerse ourselves in everything we do and always work in a collaborative manner to stimulate the manifestation of the best ideas possible...and we insist our clients join in the fun.
Through deep analysis of audience behaviour and brand category insights we can confidently ensure every creative and captivating big idea is underpinned by a robust strategy; aiming to achieve the exact right balance between art and science. The output of which is usually something pretty special.
We know people don’t see channels, they want the best possible experience, however they choose to reach a brand. So we design captivating, creative solutions that grab the attention of, and serve a real purpose to, people, at every stage of their own customer journey.
Through seamless multi-channel integration we ensure genuine success is achieved at every relevant consumer touch-point. We deliver the right blend of creative solution, bringing together digital, social, mobile, direct marketing and more, all neatly knitted together with a common and powerful strategic thread.
We’re creative. Did we mention that? We’re obsessed with creating great ideas, and bringing them to life to stir the emotions. Design, copy, art, music, video, social media, gaming, advertising – the whole shebang. If something snags our attention, we learn from it, and pass this on to you.
It’s a full service, too. We love working with our clients at every step of the way – from that first meeting to delivery day, and beyond. So if you think we could be a good fit for you, come and say “hello”, have a cup of tea, or something colder, and let’s discuss what you may need.
Debenhams Call It Spring Social Retail Multi-channel Campaign more »
The Great Greggs Sandwich Maker Facebook app and social retail campaign more »
Orion publishing storefront built on fully responsive website and knowledge base more »
How to sell 1.5 Million Greggs Doughnuts in 5 weeks more »
From Responsive Web Design (RWD) to Search Engine Marketing (SEM), STEEL is a full service digital agency. Pick and choose what you need, or talk to us about the lot. For many of our clients we’re a trusted strategic partner, planning and managing activities across several marketing disciplines:
With so many internet-enabled devices these days, we recommend responsive design for any new web build - ensuring your site works perfectly on any device or browser.
From cosmetics to cruises, cider to sausage rolls, we’ll develop a creative strategy that fully supports your business needs - and maybe wins an award or two.
Since almost half of all emails are read on mobile devices, we’ve designed and implemented new mobile-optimised emails for several of our clients.
You always get great ideas and clever strategies to propel your brand into orbit, and we can also deliver them. All thanks to our roots-level understanding and experience of: usability, UX, mobile, social, advertising, eCRM, digital training, data planning, integration of digital with physical, audience insights, and analytics.
The past few months have been a whirlwind working alongside Greggs to develop their brand new Rewards app. It was released nationwide at the end of February and has enjoyed rave reviews with The Sun and Gizmodo naming it their app of the week. It’s the first entirely digital loyalty scheme launched by a food retailer in the UK and has been developed with the lifestyles and shopping habits of Gregg’s customers at its heart.
Karl Havard has been appointed as Chief Strategy Officer at STEEL. In his own words: "It’s a hugely exciting time to be joining STEEL. There’s talent in abundance and a genuine appetite to do compelling and successful work for clients."
Having previously worked as CSO of Wunderman UK and TBG Digital as well as MD of Propellernet, we’re delighted to welcome him to team STEEL.
We were lucky enough to stumble out of this year’s Digital Impact Awards with more than just a pilfered dessert bowl. Boasting three of the five nominations for ‘Best Use of Digital in the Retail Sector’, STEEL scooped two Bronze awards (Debenhams Call it Spring and Debenhams Beauty Club Awards) and the coveted Gold (The Great Greggs Sandwich Maker).
Not content to rest on our laurels, we weighed down Fiona’s handbag further with a Silver award for ‘Best Use of Existing Social Media Platforms’ (Debenhams Call It Spring) – just losing out to Nike. We’re ok with that.
We’re thrilled to be working closely with them to plan and implement a full digital brand and communications programme.
We’re starting by relaunching www.breakthrough.org.uk and then we’ll be generating engagement and awareness around the core breakthrough usps of research, fundraising, events and education.
The ultimate goal is to drive a significant increase in donations for this fantastic charity
STEEL has been appointed by Getty images to deliver a digital advertising campaign to help launch a rebrand for iStock. The campaign includes a full suite of localised digital advertising, rich media and video collateral, with further elements over the coming months.
They asked us to reinvigorate their eCRM with a ‘mobile first’ approach. We’re already employing leading-edge design and build techniques as we deliver successful responsive strategies for brands such as Debenhams and Betfair, to maximise the huge growth in consumers viewing emails on mobile devices first.
The new range of templates for Towergate are planned to launch early September and we’ll then follow a ‘test and learn’ approach as we optimise and refine the channel, as well as integrating with other audience touchpoints.
Should Brothers Drinks bring back their much-loved Lemon Cider? Their Facebook fans think so. But first, Brothers need to convince enough retailers to stock it...
As Brothers strategic partner, seizing new trade opportunities is key to our long-term plan. So we jumped at the chance to empower Brothers customers, create a little online fun and Bring back Lemon. Will they rack up enough Lemons to win round a retailer and make their fans’ dreams come true? Go on, get your creative juices flowing...
We’re on the hunt for interns and students considering a career in digital marketing.
Internships will run for a period of six months but timeframes may be flexible.
This is a fantastic opportunity to gain a broad range of experience in a medium-sized agency that’s focussed on delivering Intelligent, Creative, Compelling digital marketing for a vast range of high street names.
Are you bright, enthusiastic and keen to gain hands on experience in account management, strategy and planning, creative, technology and development?
Get in touch with Fiona Wright and tell us why you should join us at STEEL.
By now, you’ll have noticed that you’re navigating our new website. What you may not have noticed is the technological skeleton that made it possible.
If you’re viewing this on a desktop browser, try resizing the window. See how smoothly the layout adapts to tablet and smartphone sizes? Pretty cool, right?
Responsive Web Design enables websites to automatically adapt to the layout of the device on which they’re viewed. That means we no longer need separate, costly builds for every device and browser out there. Want your site do the same thing? Get in touch.
In July, our friends in the Debenhams social media and PR teams scooped the seriously impressive honour of Best Digital Team at the CorpComms DigiAwards
With a clearly-defined social media strategy, Debenhams engagement levels have been booming over the past year. Facebook fans increased by 70% to over 580,000 and Twitter followers now total more than 62,000 – a rise of 63%, yoy. Beyond that, they’ve moved onto Instagram, YouTube, Vine and Pinterest, solidifying their presence across an array of digital channels.
Sounds like they’d better make room on the mantelpiece for more hardware.
To conclude Greggs Dunk Week campaign we produced a series of lo-fi Vine videos, based on increasingly outlandish ways to dunk a biscuit.
Piecing them all together, we posted the Dunk Techniques video on Greggs YouTube channel. In the first month it received over 5000 organic (unseeded) views. It’s now well past the 10,000 mark.
And yes... we did have to repaint the ceiling afterwards.
On 16 October 2012, we were cock-a-hoop to win Silver for ‘Best use of Digital in the Retail sector’ and Gold for ‘Best use of Digital in the Food & Beverages sector’ at the Digital Impact Awards. This was for the superbly successful ‘Greggs Superstar Doughnut Awards’ campaign.
The judges said: “STEEL approached the Greggs campaign via the most difficult method – to create a viral social media campaign – and it succeeded. This shows good innovation and in-depth understanding of the product, the audience and social media.”
We designed and built a global intranet for the BBC Worldwide ad sales team, BBC Advertising. The new intranet centralises and localises a wealth of material and allows sales teams around the world to plan and book available inventory for TV broadcast and across all digital platforms.
Susan Fairfax, Cross Business Marketing Manager, BBC Advertising, said: “The intranet has been a huge success in bringing together disparate sources of material to one central location accessible to all our sales teams across the globe.”
On 8 November 2012 we won the prestigious DADI Award for ‘Digital Media Strategy of the Year’ for the ‘Call it Spring’ campaign for Debenhams. The campaign drove 44% of online sales for an exclusive, new Debenhams shoe collection.
The DADI judges said: “STEEL created a highly successful multi-channel campaign which met Debenhams’ objectives for increased brand awareness, social engagement and to drive sales for the new product line. Through researching the key customer groups, determining the most successful method of engaging them and devising an overarching creative strategy across all digital channels.”
In our 30 years in the industry, we’ve delivered campaigns for many well-known brands – some of whom, we've supported for a decade or more.