Ideas with attitude


STEEL London exists to inspire people through intelligent, creative big ideas.

We know that big ideas can come from anyone and anywhere, which is why we always put people first. We completely immerse ourselves in everything we do and always work in a collaborative manner to stimulate the manifestation of the best ideas possible...and we insist our clients join in the fun.

Through deep analysis of audience behaviour and brand category insights we can confidently ensure every creative and captivating big idea is underpinned by a robust strategy; aiming to achieve the exact right balance between art and science. The output of which is usually something pretty special.

We know people don’t see channels, they want the best possible experience, however they choose to reach a brand. So we design captivating, creative solutions that grab the attention of, and serve a real purpose to, people, at every stage of their own customer journey.

Through seamless multi-channel integration we ensure genuine success is achieved at every relevant consumer touch-point. We deliver the right blend of creative solution, bringing together digital, social, mobile, direct marketing and more, all neatly knitted together with a common and powerful strategic thread.

We’re creative. Did we mention that? We’re obsessed with creating great ideas, and bringing them to life to stir the emotions. Design, copy, art, music, video, social media, gaming, advertising – the whole shebang. If something snags our attention, we learn from it, and pass this on to you.

It’s a full service, too. We love working with our clients at every step of the way – from that first meeting to delivery day, and beyond. So if you think we could be a good fit for you, come and say “hello”, have a cup of tea, or something colder, and let’s discuss what you may need.

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From Responsive Web Design (RWD) to Search Engine Marketing (SEM), STEEL is a full service digital agency. Pick and choose what you need, or talk to us about the lot. For many of our clients we’re a trusted strategic partner, planning and managing activities across several marketing disciplines:

Responsive Web Design

With so many internet-enabled devices these days, we recommend responsive design for any new web build - ensuring your site works perfectly on any device or browser.

Digital promotions

From cosmetics to cruises, cider to sausage rolls, we’ll develop a creative strategy that fully supports your business needs - and maybe wins an award or two.

Mobile-optimised emails

Since almost half of all emails are read on mobile devices, we’ve designed and implemented new mobile-optimised emails for several of our clients.

Social media marketing

We've helped Greggs, Debenhams, Brothers Cider and others to keep pace with the ever-changing face of social media and ensure opportunities are seized upon.


You always get great ideas and clever strategies to propel your brand into orbit, and we can also deliver them. All thanks to our roots-level understanding and experience of: usability, UX, mobile, social, advertising, eCRM, digital training, data planning, integration of digital with physical, audience insights, and analytics.


RT @TheDrum: Strong as Steel: The Drum catches up with @Steel_London as part of our 20/2000 series with @precedentcomms…


In our 30 years in the industry, we’ve delivered campaigns for many well-known brands – some of whom, we've supported for a decade or more.

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BBC Worldwide
Brothers Drinks
Cable & Wireless Communications
Mark Warner
Nuffield Health
P&O Cruises
The Perfect Pizza company