About us
We started out as a traditional Direct Marketing agency back in 1980. This means that we understand data, direct response and customer segmentation and analysis and how this affects planning, customer engagement and cost per acquisition, engagement and retention.
We took our first client online 14 years ago, and our understanding of digital communications coupled with our holistic, channel neutral approach, ensures that we allocate budget to the channels which are going to deliver the most effect results.
All our managing partners are actively involved in our clients’ business and have a hands on role on all projects undertaken. Each partner heads up one of the key teams within the organisation, including strategy, creative, production and development, thus ensuring that the STEEL way of doing business is paramount.
The STEEL Success Model TM ensures that we tick all the boxes that you would expect an agency to deliver against, as a given. We then take this one step further and focus on and adapt the elements which allow us to deliver success for you.
Our proprietary tool, BEV, allows us to set a benchmark value to the engagement of your activity and brand, and measure the success of the activity that we are delivering, thereby providing you with another metric to measure our effectiveness.
Meet the STEEL team
