About us

First of all, it’s actually all about YOU.

Your business, your objectives and your digital communication solutions.

And here’s how we can make it work for you.

  • It starts with the thinking, some call it strategic planning. We like to think of it as drawing the map before we set off.
  • A good idea is a good idea, no matter who has it. At STEEL, the creative genius isn’t limited to certain individuals, but is a welcomed challenge to everyone.
  • We are technology agnostic; the technology that we use has to meet and deliver against our clients’ objectives, every time.
  • We put the user experience at the heart of all our solutions. It is all about what makes people click, take the next step, move on, refer, recommend and engage.
  • We never rest on our laurels, and neither do our solutions. Whether it is driving traffic, engaging, retaining interest or having a conversation, it’s all about learning in real time and developing and optimising the user journey. Data analysis is not for geeks, it is a way of life at STEEL. Tracking and reporting enable us to make the right decisions for your business.
  • We love to talk. And so does the rest of the world. There is no better platform for two way digital communication than social media, although we like to call it social thinking. We understand the importance of peer to peer influence in driving, engaging and retaining interest, influencing the perception of a brand and the likelihood of purchase.
  • Consumers don’t see channels, they see brands. And today’s best performing brands in the digital space understand the need to be a brand facilitator rather than a dictator. We provide platforms for two way communications between brands and consumers, so enabling the consumer to get what they want, when they want it.
  • Being a specialist in digital communication, we at STEEL understand the importance of communicating across multiple touchpoints. And that the messages that a consumer sees in one channel need to be anticipated and reflected across all others.

And lastly, it’s a little bit about us.

It’s all about relationships. No matter what the task, it’s so much easier when we all speak the same language. To us, delivering digital solutions doesn’t mean that we can’t talk in plain English. Perhaps, therefore, it’s no surprise that 80% of our clients have been with us for more than 5 years. They enjoy our frank, down to earth approach to securing effective solutions that have to work each time, no excuses!

Meet the STEEL team