Andy Hinder
With 23 years experience, Andy has undertaken practically every agency role including strategic planning, design, copywriting, account management and studio management. Andy is the driver behind many successful marketing strategies and campaigns for dozens of our clients. His ability to identify the single most compelling selling proposition is unparalleled. Since being appointed to the STEEL board in 1992, he’s turned his indefatigable talents to high-level strategic direction and new business.
“In my mind the growth of interactive Rich Media is taking online advertising to another level - it’s a place for consumer and advertiser to interact in a way we've never seen before. The consumer feels in control, having the power to submit their response within their own comfort zone and exploring in measured steps.
The advertiser can encourage the user's journey through careful and considered use of clever creativity, drawing them in until they feel part of the visual experience. What a fantastic opportunity this provides.”