Case studies
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Greggs parties attract 23,000 new fans... and put a lot of smiles on faces
Campaign for Greggs
To capture the celebratory mood of the nation over the Easter and Royal Wedding period, we created ‘Party Time!’ and gave Greggs the biggest buzz yet on their Facebook fan page. -
Greggs fans write 650 Christmas Carols
Campaign for Greggs
To drive quality engagement we decided to make the fans work a bit harder to enter this competition - so we challenged them to help us create a Christmas carol for Greggs.
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538% increase in DERTOUR Facebook fans in just 24 days
Campaign for DERTOUR
The campaign strongly supported the DERTOUR brand and product portfolio by reinforcing the fact that they are experts on Germany, Austria, Switzerland and beyond. -
More visits than ever before & 79% increase in time on site
Campaign for Greggs
Halloween is a great time of year to surprise and delight people - and that’s exactly what we translated into our digital strategy.
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40,000 new fans & 20,000 reward cards activated
Campaign for Debenhams Beauty Club
Debenhams Beauty Club asked STEEL to establish and grow a social following. The target of 10,000 new fans was reached in just 4 days and is now over 40,000 from a starting point of zero. -
£5 revenue for every £1 spent
Campaign for Perfect Pizza
Perfect Pizza wanted to improve eCRM sales conversion. Our eCRM redesign delivered £5 revenue for every £1 spent.