News
Fur the good of all pet-kind…
24 December 2011
Stopgap do lots for charity, so when they asked us to create their digital Christmas card, we jumped at the chance to create something that was interactive, full of festive fun and supported a great cause.
We came up with the idea for ‘Knit Fur Good’. People get to knit a virtual jumper for furless pup Freddie, or furless puss Frankie, to keep them nice and warm for Christmas. For every jumper knitted, Stopgap will donate £1 to the homeless charity, Crisis.
Stopgap sent the card to their clients on the second week of December -it reached its £1,000 target in just 4 days.
Stopgap were happy, their clients were happy, we were happy, furless Freddy and Frankie were happy and, best of all, Crisis received an early £1,000 Christmas present.