How to sell 1.5 Million Doughnuts in just 5 weeks

3 November 2011

STEEL launched Greggs new Doughnut range, solely through online social media.

This was a promotional first for Greggs and it proved to be incredibly successful, achieving outstanding cut-through, awareness, engagement and footfall.

Customers, the media and Greggs were all blown away by it.

Find out why >>