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STEEL designs new customer website for AOL Broadband

Project launch

STEEL designs new customer website for AOL Broadband

4 June 2008

STEEL has launched the new website for AOL Broadband. The new site is designed to meet AOL Broadband’s goals of improving the effectiveness of their online acquisition and customer marketing. These two areas were previously addressed by two distinctly separate websites, each with its own look and feel and with different legacy systems within AOL Broadband. The new site had to streamline the design whilst also bringing the backend systems into one seamless eCommerce platform.

The website strategically delivers tailored user journeys to a diverse range of existing and prospective customers, with a strong focus on up sell and cross sell. It also provides a seamless and effortless journey for customers moving through to registration and purchase.

Working closely with AOL Broadband’s technical, management and marketing teams, and through a series of prototyping, STEEL designed the new information architecture for the site.

The new design streamlines the look and feel, demonstrates to users exactly the product they are going to purchase and orientates users with a clearly signposted and relevant, no-nonsense route to purchase. The site also includes a unique ‘package selector’ which allows the user to build their own bespoke phone and/or broadband package.

“We were very happy with the delivery on this complex multi-stakeholder project. STEEL met all necessary deadlines and added real strategic value throughout the whole process” Grant McMinnies, Customer Marketing Manager at AOL Broadband.

STEEL handled all strategy, design and front end template build and worked closely with Tech Mahindra for delivery of back end technical development and integration.