Case study
More visits than ever before & 79% increase in time on site
Smart traffic driver for Greggs
Greggs wanted to promote their Halloween range and increase customer engagement on greggs.co.uk. We devised ‘The Halloween Hunt’ to do exactly that, with the added bonus of collecting data and referrals from thousands of prize winners.
On one day during the campaign, we drove more visitors to greggs.co.uk than have ever visited before - including during any previous national advertising campaign. We also increased average time on site by 79%.
Full campaign results:
• 29% increase in unique visitors to greggs.co.uk
• 79% increase in average time on site
• 187% increase in pages viewed
• 142% increase in returning visitors
The idea was simple. Visitors explored greggs.co.uk in search of lucky pumpkins which randomly appeared all over the site. The pumpkins revealed BOGOF vouchers, £5 Greggs vouchers, or Halloween jokes.
An added effect of the campaign was that it also generated loads of positive comments on the Greggs Facebook page.
Nick Bennett, Creative Director, STEEL, said,
Halloween is a great time of year to surprise and delight people - and that’s exactly what we translated into our digital strategy. We’ve combined a great user experience with tangible, measurable success for Greggs. It’s what we call smart digital thinking.