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STEEL to redesign SeaFrance website

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STEEL to redesign SeaFrance website

03 November 2008

STEEL has won a competitive 10-way pitch, involving UK and continental agencies, to redesign the SeaFrance website. The new site will be launched across UK, France, Germany, Belgium, Poland and the Netherlands.

The main objective of the new site is to increase online revenue by providing an improved user experience, and to update the look and feel. The site will be fully content managed and will also feature a redesigned and simplified booking process to aid conversion and assist cross-sell and up-sell.

The new design will focus on building excitement around the run up to the journey, bringing to life the onboard brand experience and then provide destination information to inspire people to book. Dynamic functionality will also be included to tailor information to individual customer’s needs.

This is STEEL’s first appointment by the shipowner, SeaFrance, although we have been the sole retained agency for its subsidiary SeaFrance Ltd for the last 13 years, handling all digital and below-the-line communication.

Les Hughes, Managing Partner at STEEL said, “We are very excited about working on our first international project for SeaFrance. We've been working very closely with SeaFrance UK to improve customer acquisition and conversion on every level and our involvement in the website redesign will ensure the whole sales process is fully connected.”

Kathy Fleta, Commercial Director of SeaFrance Group said, “digital marketing is evolving rapidly and our commercial site, seafrance.com, must keep pace at this time of unprecedented competition. The site redesign will ensure we can respond more effectively to the habits of internet users in general and specifically to the expectations of our loyal customers. seafrance.com is at the heart of our forward thinking approach and we are confident of STEEL’s ability to successfully achieve our sales objectives using their flair for artistic design.”