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STEEL to makeover Vivalis

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STEEL to makeover Vivalis

07 October 2008

STEEL is to design and launch health and beauty giant Vivalis' corporate website and, for the first time, create separate digital channels for their popular brands Collection 2000, MEMEME, Batiste, Fade Out, Jerome Russell and Constance Carroll, each displaying their full range.

Collection 2000, the UK's number three colour cosmetic brand, will be the first Vivalis site to launch. Like all of the Vivalis' brand sites, the Collection 2000 channel will acquire and retain customers with engaging content, including catwalk trends, 'get the look' video guides and forums for people to share their Collection 2000 passions, ideas, tips and tricks.

All of the Vivalis websites will share one flexible design and technology platform. This strategy will enable each site to express its own unique look and feel to increase brand awareness and develop customer involvement and insight.

STEEL is delighted to add Vivalis to its portfolio of leading health and beauty clients, having already worked with Charles Worthington and Aveda.

Andy Hinder, Managing Partner at STEEL, said "We're extremely excited about this project. It's a great opportunity to bring Vivalis' brands to life online and to help build valuable relationships with their customers."

Angela Kokshoorn, Marketing Director at Vivalis said "STEEL have presented us with a online proposal that will enable each of our brands to reflect their individual brand identity, supported by a technology platform that will allow us to manage the content effectively and efficiently. We look forward to launching the Vivalis brands onto the worldwide web."