Nick Bennett
Nick is obsessed with the online channel. He has spent the last 11 years conceiving, designing, building and directing effective online communication campaigns for a wide range of high profile clients.
Nick has a unique aptitude for the creation and development of user-centric solutions. He has championed this throughout the whole agency and ensures that our recruitment drive focuses on new talent with the same mind-set. Nick is passionate about new technologies, but never just for the sake of it. He doesn’t believe in fluffy creative and will always strip everything back to what will connect with the user and give them exactly what they need to complete their online journey with utmost ease.
“Online advertising, eCRM, campaign sites, intranets, widgets, virals, ecommerce - they all boil down to the same fundamental principle - a deep understanding of people. Find out what it is that will connect with them and take them on a journey.
I firmly believe that we are modern purveyors of the most basic form of art. 'The art of communication'. And online is the perfect medium to learn and perfect this art. Used effectively, the online channel is the democratic digital voice. Democracy that manifests itself as user comments, opinion, page visits, clicks, engagement and dwell time.
We are now maturing in an age where strategy, creativity and technical knowledge should not be separated. The possibilities are fantastically exciting and the resulting online experiences will lead to better results.”