News
STEEL cracks whacky viral for Terry's Chocolate Orange
15 December 2009
Take a mountain of Terry’s Chocolate Oranges, add a ‘trigger happy’ Dom Jolly and what do you get?
When PR experts GolinHarris asked us to create a video-viral for Terry’s Chocolate Orange, it was only a mater of time before all chocolaty hell broke loose. We accompanied Dom on a quest to find the funniest, weirdest and most decidedly whackiest ways to Whack and Unwrap the iconic Chocolate Orange.
In true eccentric fashion, the British public rallied round and joined the mayhem as we shot on location around London. The fabulous footage leads the campaign for the Whack and Unwrap video competition for all Facebook fans of Terry’s Chocolate Orange.
To keep the viral super-real we used agile shooting techniques and lightweight equipment to ensure Mr Jolly had complete freedom to go totally bonkers. And it meant we were ready to capture some utterly priceless Dom moments as he lunged around the busy streets.
Check out the latest clips at http://www.facebook.com/TerrysChocolateOrange and click on the Whack and Unwrap tab or at http://www.youtube.com/user/Whackunwrap
We’re understandably proud of the results and can’t wait to see what the public comes up with.
Go on... Whack and Unwrap!