News
STEEL makeover Collection 2000
27 May 2009
STEEL has launched a new website for Collection 2000, the UK’s number three colour cosmetic brand. The Collection 2000 site follows the successful launches of sites for Vivalis brands Batiste, Fade Out and Jerome Russell.
The new Collection 2000 site is content rich, full of community features and delivers a high level of brand engagement.
The site features full product details for the award-winning Collection 2000 range. Members can also rate and comment on products, create a wish list of favourites, recommend them to friends, share make up tips with other members and upload their own photos. Also featured are the latest designer trends, news, events and product launches.
Collection 2000 creative consultant and make-up artist, Athena Skouvakis, appears in ‘Get the look’ video tips, demonstrating how to create a range of looks using Collection 2000 products. Athena is a rising star in the make-up world, having created looks for leading fashion shows such as Dior, Versace, Viktor & Rolf and Stella McCartney as well as working on a number of high profile international ad campaigns and with celebrities such as the Sugababes and Alexa Chung.
The new site aims to increase brand awareness and customer knowledge about the range and its benefits, capture valuable user data, provide full information on where to purchase Collection 2000 products and to keep the customer coming back for more.
All of the new Vivalis websites share one flexible design and scalable technology platform. This strategy enables easy management of the sites through one CMS, whilst allowing each brand to express its own unique look and feel to increase brand awareness and customer involvement.
STEEL is delighted to add Vivalis to its portfolio of leading health and beauty clients, having already worked with Charles Worthington and Aveda.
Andy Hinder, Managing Partner at STEEL, said “The new Collection 2000 site is informative, fun and involving. It’s a great platform to build valuable, long-term relationships with customers and to get them talking about the brand.”
Angela Kokshoorn, Marketing Director at Vivalis said “STEEL’s insight into what the Collection 2000 customer wanted from the site was invaluable. The site provides a community for customers to share their passion for make up and to experiment with looks that are hot off the catwalk.”