News
STEEL win Sleek MakeUP ecommerce account
2 February 2012
Following a competitive 3-way pitch, STEEL is thrilled to be designing and building a brand new website for Sleek MakeUP, on the Magento ecommerce platform.
Sleek MakeUP launched 30 years ago and is synonymous with affordable, aspirational and fashion-forward makeup. With a Foundation range comprising no less than 30 shades, Sleek MakeUP is also one of the leading cosmetics companies to target women of all races. Key competitors include Maybelline, Max Factor and Mac Cosmetics.
The new website will…
- Engage new and existing customers
- Give customers reasons to visit, stay online, purchase and recommend Sleek MakeUP to friends
- Be easy to search and navigate
- Encourage visitors to leave feedback
- Be driven by a powerful CMS
- Increase order frequency and basket value
- Be content rich and harness the power of the blogosphere
- Target global markets
- Sell in multiple currencies
- Reflect the new Sleek MakeUP branding
- Attract new customers without alienating existing customers
- Be optimised for SEO
And that’s just for starters…