Steel London has been helping brands achieve data driven communication success for nearly 4 decades and as one of the first agencies to embrace the power of digital, since 1993. We are incredibly proud of our heritage and particularly the long standing relationships with brands across a wide spectrum of industries, from Debenhams, Boden, TalkTalk and the BBC, to Warner Bros., Manchester United, giffgaff and Ovo. We see the major achievements made in partnership with such brands as illustrating our ability to immerse ourselves in our clients brands and their audience, while never resting on our laurels as we embrace a culture continual optimisation and innovation.
December 1, 2018
P&O Ferries was STEEL London’s first client. We set sail and didn’t look back. The results we achieved saw us working for every English Channel passenger brand within 4 years.
November 1, 2018
When merely a concept brand, SeaFrance approached us to help them launch in a new and innovative way. We embraced direct digital communication in a way that hadn’t been tried before and in so doing created a new direction for travel brands.
October 1, 2018
When Debenhams decided to ‘do digital’ they asked us to help them. Little were either side aware of just what the next two decades plus would lead to together.
September 1, 2018
As AOL’s first digital agency in the UK and Europe we were under no illusion as to what possibilities there were to take a brand associated with Connie and her CD Rom in to the brave new world of digitally driven up front and personal communication. It all came to bear with /discuss a few years later.
August 1, 2018
We kicked the new century off with Debenhams’ first templated eCRM marketing campaign.
July 1, 2018
A world’s first rich media campaign for AOL Broadband.
June 1, 2018
We were appointed by lastminute.com and soaked up the praise with our award winning inaugural campaign.
May 1, 2018
Fortune favours the brave and we broke a lot of barriers in a risk averse industry with our Ladbrokes appointment.
May 1, 2018
This was social media a year before facebook. Our digitally direct led strategy saw the AOL /discuss campaign break all records for customer acquisition, all from the pure power of audience engagement.
March 1, 2018
Flushed with the success of /discuss we were promptly appointed by Carphone Warehouse.
February 1, 2018
Our Top Secret Hotels eCRM viral campaign delivered the most successful digital campaign for the brand since its creation and won us some nice awards along the way.
January 1, 2018
Continuing our strong Telco credentials we were appointed by TalkTalk.
December 1, 2017
Turning our talents to Food-on-the-Go we were appointed by Perfect Pizza, increasing their online sales from 6% to 36% of total business revenue in 12 months.
November 1, 2017
We won a Revolution award for our charity sector work for Tacheback.
October 1, 2017
After a 25-way agency pitch we were over the moon to be appointed by Greggs.
September 1, 2017
It was a win-win result when we were appointed by the Football Pools.
August 1, 2017
BBC Worldwide appointed us to build their global advertising intranet, which is still going strong nearly a decade later.
July 1, 2017
Our Greggs Superstar Doughnuts campaign broke all records for a new product launch with a multiple award winning campaign that saw 1.4 million doughnuts sold in the first 5 weeks from launch and plaudetes from the Sun and the Times to the One Show.
May 1, 2017
We found and converted many more happy cruising customers with our appointed by Viking River Cruises.
April 1, 2017
Our appointment by P&O Cruises saw us launch an entirely PPC driven campaign to acquire and convert new customers, while at the same time break preconceived barriers to cruising. We smashed it with a 34% data acquisition result leading to a 5.6% conversion, all from cold data.
March 1, 2017
We were incredibly proud to support such a cause and returned their faith in us with an innovative eCRM strategy.
February 1, 2017
Getty asked us to go global with our multi-language brand re-launch campaign for iStock.
January 1, 2017
Our 140, fully Salesforce integrated, dynamic template solution for all of the Debenhams database, across all customer segments and content was rigorously designed and built to withstand the retail storm forces of customer behaviour change.
December 1, 2016
We helped to launch the new brand with another fully integrated Salesforce dynamic template solution.
November 1, 2016
Giffgaff appointed us to go back to basics and remap all of their customer journey planning from scratch.
October 1, 2016
A labour of love; Harry Potter and the STEEL eCRM philosophy. The story is being written right now.
September 1, 2016
What a way to start the new year. A new manager for Man Utd and a new appointment for STEEL London.