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Time to say goodbye to inactive email subscribers

Time to say goodbye to inactive email subscribers

"Every one of our subscribers is active, engaged and makes frequent purchases." "We can accurately calculate the £ value per subscriber." "We know exactly how much to invest per customer and can set ROI-based budgets to ensure maximum profits." This state of Utopia...

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The do’s and don’ts of email marketing

The do’s and don’ts of email marketing

Email marketing is a proven and effective way for marketers to connect with their customers, enabling them to build long, loyal and profitable relationships. Done properly it can reap rewards over and over again. Done badly, it’s a great opportunity missed and worse...

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Accelerated Mobile Pages (AMP) in gmail

Accelerated Mobile Pages (AMP) in gmail

Last week, at AMP Conference 2018, Google announced that it will bring AMP (Accelerated Mobile Pages) to Gmail, and in doing so has suggested a very different future for email. We know email, right? We use it every day of our lives. It may be a bit stuck in the past,...

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